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How to promote your accommodation online

...ng a good relationship with your guests and building loyalty. And in the age of social media and review websites when many of us book accommodations online, first impressions are also made. So while it is crucial to offer a great guest experience to people stepping into your establishment, it is equally important to help people share these experiences online, and present yourself in the best way possible through your website, blog and social media. Having your own website may have many advantages. You are in complete control of your content – from what’s written to which photos represent you; ... Read more

Getting the best online promotion

...f social media and review websites, more than often than not first impressions are made online – when a prospective client googles your pub or bar or searches for locations near to him/her. So while it is crucial to offer a great guest experience to people stepping into your establishment, it is equally important to help people share these experiences online, and present yourself in the best way possible through your website, blog and social media. To help you get started and make sure you make the most of online opportunities, P&G Professional put together a list of seven tips to get you foun... Read more

Lessons from the world’s top restaurateurs

...rge of L’Escargot in Greek Street Soho, and later became the restaurant correspondent of the Financial Times. Having worked in the restaurant business for over 30 years, I have seen the industry transform. When I started it was the restaurateurs who were well known to their clients and the small number of media then interested in the world of restaurants. Chefs, however well regarded, stayed behind the kitchen door and only came out to take a rather embarrassing bow at the end. Other significant changes have included: the huge changes in kitchen equipment; the massive, and invariably, h... Read more

How to promote your restaurant online

...age of social media and review websites, more often than not first impressions are made online – when a prospective client googles your restaurant or searches for locations near to him/her. So while it is crucial to offer a great guest experience to people stepping into your establishment, it is equally important to help people share these experiences online, and present yourself in the best way possible through your website, blog and social media. Having your own website may have many advantages. You are in complete control of your content – from what’s written to which photos represent you; ... Read more

How to drive your pub business in a recession

...ich he was a Change Management Consultant. He has an MBA from the University of Bath and had an earlier career managing supermarkets for Waitrose. Pubs and bars come in many shapes and sizes, and there are many reasons why people might visit them. Except, that isn’t quite true – as they all have one thing in common: sociability. As we all know, the more memorable the experience, the more people will hear about it and want to visit for themselves, choosing you over your competitors or staying at home. So here are a few ideas that may help create better experience and generate word o... Read more

Sochi 2014

...ear up for the Sochi 2014 Olympic Winter Games. So, it's almost one year since London 2012, what has been your greatest memory? I can't believe one year has passed since the London 2012 Olympic Games. I have many fond memories of London 2012 it's almost too difficult to choose! Fundamentally, I'll remember London 2012 for the outstanding team I was fortunate enough to be a part of. Just like actors or actresses in a play, everyone had a part to play and it was wonderful to see this unravel over the course of the London 2012 Olympic Games. Great events are built on great people and we ... Read more

First impressions count

...First impressions count First impressions count   Jayne Clark is the P&G Professional Sales Director for UK and Ireland For Publicans and Bartenders - today’s pub and bar scene is increasingly fast-paced and more challenging than ever before. The recent surge in websites like Trip Advisor and Top table has been a harsh wake-up call for pubs and bars on the importance of creating a pleasant environment in order to retain custom. That is why the old expression - you never get a second chance to make a first impr... Read more

Independent’s way

... For independent pub and bar operators, utilising an autonomous stature has never been more effective. The on-trade can thrive on individualism whilst ultimately creating a wholesome unity within the market. I’ve said it before and I’m sure I’ll say it again, but currently in the on-trade the call for creativity has never been louder. Trends fluctuate up and down the country as much as they do within our nation’s capital, so keeping abreast of everything attractive to customers is far from straight forward. However, there are obvious considerations that any operator, no matter what level, sh... Read more

How to recruit the perfect team

...sforming business strategy, we enable organisations to become great places to work whilst engaging, developing and retaining talented individuals. This article touches upon just a few ideas from Purple Your People: the secrets to inspired, happy, more profitable people. When you run a small, independent organisation it’s even more important that your team are not only knowledgeable but live and breathe the values, working alongside owners to achieve growth and profitability. When you are not available it is these people that are representing everything you have worked so hard to achie... Read more

The benefits of training: why you should invest in educating your staff

...fits of training: why you should invest in educating your staff   Prof. Conrad Lashley is a Professor at the Oxford School of Hospitality Management, specialising in reducing staff turnover and increasing customer loyalty through leadership and talent development. No matter how big or small your hotel/B&B, it is often the hospitality staff that creates the guests’ first impressions. From the moment your guests walk into your hotel, to the moment they check-out, it is the inter-personal encounters, the speed of service and the staff’s attitude that can be remembered the most. In a w... Read more